Palladian
| Developer | |
| RD Rockville, LLC | |
| Category | Number of Units |
| Condominium Lease-up | 152 |
| Location | Price Range |
| Rockville, Maryland | Rents: $1,475-$2,300 Sales: $183,000-$1,200,000 |
Marketing Challenge
- Reposition community to better compete in a dynamic marketplace.
- Stabilize the building, with leases and sales, for ownership to be in a solid financial position while protecting current owner's unit values.
- Launch a lease-to-own and a lease program along with continued sales to reach a broader audience and successfully execute both lease and sales strategies simultaneously.
Results
Located in the heart of downtown Rockville, Palladian Condominums had over 80 Sales Contracts that settled with prices up to $1,200,000, and leased 66 units in record time.