The
Company
Founded in 1996 by the two principals, Ross McWilliams and Christopher Ballard, McWilliams | Ballard is a privately held firm. The firm is one of the most successful real estate marketing firms on the East Coast. We work with builders, developers, private equity firms and leading institutions of all sizes on projects ranging from four to over 1,000 units.
Maximum Profit Minimum Time
We pride ourselves on finding the perfect combination of sales pace and price, maximizing return while minimizing risk.
Valuable Partnerships
McWilliams | Ballard is built on the idea that open communication and an equal partnership create a successful sales experience.
Principal Involvement
Unlike many other sales organizations, the principals are actively involved throughout the entire sales process.