McWilliams | Ballard is a privately held sales and marketing company solely owned by the two principals. Based in the Washington Metropolitan Area, we create partnerships with developers to successfully design and sell communities in the finest locations.
- Founded in 1996 by Ross McWilliams and Christopher Ballard
- Over 40 years of experience
- Sold or marketed more than 18,900 new homes in 186 communities
- Marketing homes across all price points, from $72,000 to $5,600,000
- 2006 Sales Volume exceeded $1,000,000,000
- Real Trends 500—Top new home sales firm in the US.
- Washington Business Journal—6th largest Residential Real Estate Company, Washington Metropolitan Area (2008)
- Ventures in over 10 states along the East Coast
The McWilliams | Ballard Team focuses on four areas related to New Home Sales and Marketing:
- Coordinates and manages on-site sales and marketing for new home communities
- Identifies, interviews and assign sales teams
- Design of the sales office
- Design of collateral material
- Targeted media placement
- Involvement in pricing, product design and finishes
- Client collaboration
- Cutting edge design, proper pricing and finishes
- Stand-alone Market Research
- Our vast research capabilities include:
Competitive analysis reports
Projected unit pricing
Sale implementation strategies
Features and specifications recommendations
Feasibility Studies for the purpose of Acquisition,Development and Construction Financing