Fact Sheet
McWilliams|Ballard is a project sales and marketing firm founded in 1996 by Chris Ballard and Ross McWilliams. While based in the Washington DC Metropolitan Area, the company serves clients nationwide, creating partnerships with developers and builders to provide sales and marketing solutions from project inception to the final closed sale. The firm also provides consultation and market research for its clients as well as financial institutions.
Founded in 1996, the firm’s expertise spans more than ten states nationwide including much of the East Coast. As one of the most successful project development real estate and marketing firms in the country, McWilliams|Ballard has sold and settled more new homes than any other firm in the Mid-Atlantic Region, and is consistently ranked in the top 5 of national sales firms with a focus on multi-family product.
The principals have engaged in the sales and marketing of over 200 communities totaling 22,000 units and over $8 billion in sales proceeds. Their 50+ years of experience in the real estate industry has led to a wide array of assignments. From luxury Hotel/Condo properties to HOPE VI funded affordable housing, the firm maintains a standard of marketing and salesmanship that has led to extensive recognition by the industry’s associations and governance.
Services Provided
The McWilliams | Ballard Team focuses on four areas related to project sales and marketing:
- On-Site Sales and Marketing
- Pricing, Product Design and Finishes
- Media Design and Product Placement
- Market Research and Reporting